Case study · Our own product

Grafta — software we built and run ourselves.

A business app for Irish tradespeople: quotes, invoices, jobs and receipts from your phone. Speak a voice note and Grafta drafts the rest. It's the clearest proof of what Axial Design can build — not just websites, a full working product.

Grafta — quote sent in minutes, just speak. The tradesperson's business app.

The problem

Irish tradespeople are brilliant at the work and buried in the paperwork. Quotes get written on the van dashboard at 9pm, invoices slip, receipts go missing, and chasing payment eats the evenings. The tools that exist are either too heavy, built for accountants rather than the person on the tools, or a folder of photos and a notes app.

What we built

Grafta is a business app for tradespeople that takes the admin off their plate. You speak a voice note — “re-roof for the Dolans in Naas, 90 square metres, felt and ridge” — and Grafta drafts the quote, sends it, and chases the payment. Invoices, jobs, receipts and compliance all live in one place, on the phone that's already in their pocket.

  • Voice-to-quote — speak a job, get a drafted quote
  • Invoicing and payment chasing
  • Jobs, receipts and compliance in one place
  • Works offline, installs like an app

How it's built

Grafta is a full product, not a prototype: designed, developed, and run day to day by Axial Design. It works offline and installs like a native app, uses AI for the voice-to-quote flow, and handles real payments and compliance. Every part of it — the design, the engineering, the infrastructure, the support — is ours.

Why it matters for your project

Plenty of agencies say they can build custom software. Grafta is how we prove it. When we take on a custom software project — a booking platform, a customer portal, an internal tool — you're hiring a team that has designed, shipped and maintained a real product used by real businesses, not one learning on your budget. That's the difference between a website shop that dabbles and a developer-led studio.

See it for yourself

Grafta is live and in use. Have a look at the product, then imagine that standard of engineering applied to your website or system.

Visit grafta.ie

Ready to build something better?

Whether you need a new website, a custom system, better visibility on Google or smarter business automation, Axial Design can help you choose the right next step.