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Insight · Choosing, July 2026

WordPress or a custom build: which one do you need?

WordPress suits most small business sites. Custom code makes sense when the site has to run part of the business.

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When WordPress is the right call

For most small businesses, WordPress is the sensible choice, and our Starter website runs on it. Changing your opening hours or adding a photo is done in the browser, with no developer involved. With a light theme and only a few plugins, it loads fast and is easy to keep secure.

  • You want to edit content yourself
  • You want it up quickly and for less
  • Your needs are fairly standard
  • You may add a blog or shop later

When custom pays off

Custom development is worth the extra money when you need something closer to software than a website: a booking system, a customer portal, an internal tool, or links between the tools you already use. A template fights you on that kind of job, where custom code can follow the way you work. We built Grafta, our quoting and invoicing app for tradespeople, this way.

  • Customers book or pay through the site
  • Staff or customers need their own logins
  • It has to connect to software you already use
  • Nothing off the shelf does what you need

Still deciding?

We build both, so we don't mind which one you pick. Send us a few lines about the business, what the site has to do and roughly what you want to spend, and we'll reply with the one we'd go for and why.

Common questions.

Want to know what yours would cost?

Tell us what you're working on and we'll come back with a price and the option we'd pick. We reply within one working day.

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